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We Are Aurora
⭐⭐⭐⭐⭐ +372 verified reviews
✨ Loved by over 25,000 families
🌿 No more tears, just gentle brushing
👶 Perfect for all hair types
👜 Includes a FREE travel-size brush (limited offer)
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Meet your new favorite hairbrush
Meet your new favorite hairbrush
Say goodbye to painful brushing — and hello to smooth, shiny hair in seconds.
Our WeArebrush® detangling brush glides effortlessly through knots without pulling or breaking, thanks to its unique combo of soft nylon pins and natural boar bristles.
It gently massages the scalp, boosts shine, and protects even the most delicate strands — making it perfect for kids and grown-ups.
Wet or dry, curly or straight, it’s your new everyday essential.
Gentle. Effective. Loved by all hair types.
Made by a mom, with love
Made by a mom, with love
Created by Marie, a mom of two, to help make brushing hair a moment of calm — not conflict. Over 25,000 happy families trust WeAreBrush today.
Shipping Info
Shipping Info
📦 Shipped within 24h
🚚 Delivered in 5–12 business days
✅ Free shipping
The brush kids truly love
Brushing your child’s hair shouldn't feel like a battle.
We’ve all been there — the sighs, the tears, the little face that tenses up the moment the brush appears. That’s why we designed WeArePopbrush®: a detangling brush that respects sensitive scalps and makes brushing finally feel good.
Its secret? A smart mix of natural boar bristles and soft-tipped nylon pins — to gently glide through knots without pulling or pain.
No more breakage. No more drama.
Say goodbye to rough brushes that yank and break your hair.
WeArePopbrush® features 10 carefully aligned rows of flexible yet resilient bristles. Strong enough to handle tangles, gentle enough to protect fragile strands — especially on young scalps.
Every detail was designed to reduce breakage, smooth the hair, and preserve its natural shine.
For every hair. At every age.
From toddler curls to thick teenage locks — WeArePopbrush® adapts.
• Fine, thick, curly or straight
• Wet or dry hair
• For kids, adults — and even extensions
It’s your new go-to brush for effortless detangling, without the fuss.